NPC Livestream Format

Creators roleplaying as non-player characters (NPCs) — robotically repeating catchphrases whenever viewers sent gifted coins — evolved from a novelty to a major TikTok LIVE revenue format in 2025. Top NPC streamers earned over $50,000 per month in gifts, prompting other platforms to develop competing gifting mechanics. It outperforms #2, the Outfit of the Day Thrift Flips trend, in monetization potential, with top earners averaging 80% more revenue per live session than the typical high-earning creator.