Brat Summer Content Wave

Charli XCX's "Brat" album aesthetic spawned an entire TikTok content universe through summer and autumn 2025, with creators adopting the lo-fi green aesthetic, party-girl energy, and raw authenticity that the album championed. The trend drove Brat to over 4 million album-equivalent units globally, doubling the sales impact of typical summer album trends. It outperformed 'Brain Rot Slang Skits' in total video uploads by 20%.