Los Angeles Rams

The Los Angeles Rams' $6.4 billion valuation is anchored by SoFi Stadium, the $5.5 billion most expensive sports venue ever built. Despite a 10-7 record in 2024 and missing the playoffs, the Rams leverage the massive LA media market and $30 million annual naming rights deal from SoFi. The franchise's valuation is 13% cheaper than the New York Knicks' $6.6 billion, but their stadium's $1.2 billion in total annual revenue (including NFL games and concerts) is 20% higher than the average NFL venue. This Hollywood glamour and revenue power maintain premium valuations despite on-field inconsistency.