Manchester United

Manchester United, valued at $6.0 billion by Forbes (2024), remains a global powerhouse with 20 Premier League titles, 3 European Cups, and a fanbase of 1.1 billion. The 2023 sale of a minority stake to INEOS owner Sir Jim Ratcliffe valued the club at $6.3 billion, marking the largest sports franchise transaction in European history. Its brand strength, however, lags behind #1 Real Madrid in total valuation by $600 million, while commercial revenues of $400 million in 2023 are 25% higher than the typical rival.