Microsoft secures the second-most valuable brand globally at $340.4B (Interbrand 2024), powered by $110B+ in Azure cloud revenue during FY2024. Its enterprise software suite reaches 1.4 billion Office users, and Azure commands 24% of the cloud market, trailing only #3 Amazon's AWS. With a 78% gross margin in its productivity segment, Microsoft is 40% more profitable than the average software company. Founded in 1975 by Bill Gates and Paul Allen, the brand has a higher market cap than #1 Apple as of early 2026, at $3.2 trillion.

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