Mercedes-Benz

Mercedes-Benz carries a $61.4B brand value (Interbrand 2024), tracing its roots to Karl Benz's 1886 Patent-Motorwagen, and sells luxury vehicles in over 130 countries. A leader in electric mobility with its EQ series, the brand commands a 2.1% average price premium over the typical luxury sedan. While its brand value sits $38B behind #5 Samsung, Mercedes-Benz's 12.5% return on invested capital in 2023 surpasses the automotive industry average of 8.9%.