Meta's brand rebirth following its 2022 low point was one of business's great turnaround stories. With a 2025 brand value of $94 billion, Meta's family of apps — Facebook (3.2B users), Instagram, and WhatsApp — generated $135 billion in advertising revenue in 2024. Its Ray-Ban Meta smart glasses sold over 1 million units and Llama 3 AI models attracted 400 million downloads.
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