Pokemon

Pokemon dominates as the highest-grossing media franchise ever, with total revenue exceeding $150 billion across games, merchandise, and more—a figure 75% higher than Mario's total earnings across all categories. Its core video games alone have sold over 480 million units worldwide, outperforming Grand Theft Auto by more than 70 million copies. The franchise's annual revenue from card games and toys averages $7.5 billion, 90% higher than the typical rival's entire merchandise portfolio, proving unparalleled cross-platform success.