Pokemon

Pokemon dominates as the highest-grossing media franchise ever, with total revenue exceeding $150 billion across games, merchandise, and more—a figure 75% higher than #2 Mario's total earnings across all categories. Its core video games alone have sold over 480 million units worldwide, outperforming #4 Grand Theft Auto by more than 70 million copies. The franchise's annual revenue from card games and toys averages $7.5 billion, 90% higher than the typical rival's entire merchandise portfolio, proving unparalleled cross-platform success.