Vlad and Niki

Vlad and Niki command 115 million subscribers through toy unboxing and pretend play, making them the second-largest children's channel behind Like Nastya. Brothers Vladislav and Nikita Vashketov earn $25 million from their YouTube empire and merchandise, though this trails Like Nastya's $28 million by $3 million. Their channels achieve a 50% higher view-per-video ratio than Zee Music Company, which averages 15 million per music video. As one of the most globally distributed children's brands, they maintain a 90% subscriber retention rate.