SET India

SET India exceeds 175 million subscribers, making it the most-subscribed television network channel on YouTube, with full-length episodes of popular soap operas generating 1.2 billion views monthly. Capitalizing on India's digital boom, its catch-up TV strategy yields 40% higher viewer retention than #3 Cocomelon among adult demographics. This data-driven localization—featuring 18 daily uploads—positions it as the fastest-growing channel in the top five, adding 5 million subs per quarter.