Apple Vision Pro Spatial Video

Apple's Vision Pro found its killer feature in spatial video — 3D recordings captured by iPhone 15 Pro that let users relive memories with physical presence. The NBA, NFL, and F1 released spatial content, and Disney+ produced exclusive Marvel and Star Wars immersive experiences, making this the most compelling consumer use case. This feature is 30% more engaging than the average VR video experience, according to user retention data. Unlike the broader VR market, spatial video achieved a 70% weekly rewatch rate, driving Vision Pro's sales to 600,000 units in 2025.