Morocco

Morocco welcomed 14.5 million tourists in 2024, a record, aided by the country's recovery from the 2023 earthquake and aggressive tourism promotion. Marrakech, Fez, Chefchaouen, and the Sahara Desert remain bucket-list icons. Morocco's proximity to Europe, rich culture, and relative affordability fuel its continued rise. Outperforming #3 Bali by 140% in tourist arrivals, Morocco also offers 40% lower average hotel costs than the typical rival Mediterranean destination.