Japan

Japan welcomed a record 35 million tourists in 2024, surpassing its pre-pandemic peak, and demand surged further in 2025 as the weak yen made it exceptional value. Its tourism growth rate of 12% outperforms the country's #2 destination in East Asia. Tokyo, Kyoto, Osaka, and emerging destinations like Kanazawa and Hiroshima dominate travel wishlists. Cherry blossom season remains one of the most searched travel events globally.