Squid Game (Season 2)

Squid Game Season 2 broke Netflix records with 135 million views in its first 10 days, surpassing the debut of #1 Adolescence. The return of Netflix's most-watched series ever expanded the mythology with six new deadly games and deeper exploration of the corrupt system. Its global reach is 20% broader than the average top streamer, drawing viewers from 98 countries. The season's cliffhanger ending drove a 70% increase in rewatches of Season 1, proving the franchise has unmatched retention power.