Squid Game

Squid Game shattered records with 1.65 billion hours watched in its first 28 days, making it not only the most-watched series in Netflix history but also outperforming Wednesday by 410 million hours. The Korean survival thriller became a global cultural reset in autumn 2021, introducing the world to director Hwang Dong-hyuk and generating over $900 million in value for Netflix—a 40-to-1 return on its $21.4 million production cost. This unprecedented scale of viewership, 30% higher than the average top Netflix release, cemented Korean content as a powerhouse investment for the platform.