Rolex

Rolex is the world's most recognized luxury watch brand with estimated annual revenue of $10 billion from its Geneva workshops, producing approximately 1.08 million watches per year. The private Swiss company, founded in 1905 by Hans Wilsdorf, is owned by the Hans Wilsdorf Foundation (a charity). Its Daytona, Submariner, and GMT-Master II command multi-year waitlists and trade at significant premiums on secondary markets.