Prada Group reported record revenue of $5.4 billion in 2023, with its namesake brand and Miu Miu both growing double-digits. The Milan-based house, founded in 1913 by Mario Prada, experienced a revival under Miuccia Prada and Raf Simons's co-creative direction. Miu Miu became the fastest-growing luxury brand globally in 2023-2024, topping the Lyst Index for hottest brand for multiple consecutive quarters.

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