#4
Gucci
Gucci generated $10.2 billion in revenue in 2023 as Kering's flagship brand, though it navigated a creative reset with new artistic director Sabato De Sarno. Founded in Florence in 1921, Gucci's GG logo and loafers are among the most recognized luxury symbols globally. Its resale market on StockX and The RealReal is among the most active of any luxury brand, indicating strong aspirational demand.
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