Balenciaga

Balenciaga, founded by Cristobal Balenciaga in San Sebastian, Spain in 1919 and now owned by Kering, staged one of fashion's most dramatic comebacks after its 2022 advertising controversy. Under Demna's creative direction, Balenciaga's Triple S sneaker became a $1,000+ streetwear phenomenon, and its oversized silhouettes defined the "ugly chic" aesthetic that dominated 2020s fashion culture globally.