Rappi

Rappi is the superapp commanding Latin America's food delivery market, covering 11 countries and 50 million registered users. Founded in Bogota in 2015, it raised $1.4 billion from SoftBank in 2019, reaching a $5.25 billion valuation. Its fintech arms, RappiBank and RappiPay, serve millions of underserved consumers, boasting 30% lower transaction fees than the average regional bank. This integration gives it a distinct edge over #9-ranked Gopuff, whose model lacks embedded financial services. In Colombia, Rappi processes over 2.5 million daily orders, illustrating its massive scale.