Rappi

Rappi built the superapp playbook for Latin America before the term was common anywhere else — founded in Bogotá in 2015, it now covers 11 countries and 50 million registered users, with SoftBank's $1.4 billion investment in 2019 pushing its valuation to $5.25 billion. The scale shows most clearly at home: in Colombia alone, Rappi processes more than 2.5 million orders a day, in a market it essentially defined.