Gopuff

Gopuff pioneered the "instant commerce" category in the US, promising 30-minute delivery of 4,000+ convenience and grocery items from its network of 500+ micro-fulfillment centers. Founded in Philadelphia in 2013 by Rafael Ilishayev and Yakir Gola, it raised $2 billion in 2021 at a $15 billion valuation. Its owned-inventory model (unlike platform-only competitors) gives it control over selection, freshness, and delivery speed at the cost of higher capital intensity.