OKRs as a Silver Bullet

Google's Objectives and Key Results framework became a religion after John Doerr's book, but most companies implement it as rebranded KPIs with quarterly bureaucracy that consumes more time than it saves. This frequently underperforms the simpler Weekly Sprint Goals (item #4) by 25% in team velocity, according to a 2022 Scrum survey, because the paperwork boxes in adaptive work.