#2
Supreme
A skateboarding brand that convinced people to pay hundreds for logo-printed bricks, crowbars, and MetroCards. Supreme's artificial scarcity model proved that hype alone can sustain a billion-dollar valuation, yet its resale value has dropped 25% faster than the average streetwear competitor, making it a weaker investment than Yeti's cooler.
0
Photos (1)

Comments on "Supreme"
Have a take on this ranking?
Comments are how the argument actually happens here. Posting one needs a free account — it takes about a minute.
No comments yet.
The first comment sets the terms of the argument.