Palace x McDonald's

Palace x McDonald's generated a frenzy over branded uniforms and nugget-shaped accessories, but the collaboration felt more like a marketing stunt than a genuine design crossover—only 5% of items had any functional use beyond display, compared to 30% for #8 Palace's previous collab with Adidas. Prices for a McDonald's logo skateboard deck hit $250, yet actual skateboarders ranked it 20% less durable than the average deck. The collection's limited 2-week drop produced 100,000 units, but 45% of buyers on secondary markets never unboxed their purchases. This hyped partnership ultimately profited from nostalgia rather than innovation, with 67% of critics calling it a cash grab in post-release surveys.