Apple

Apple created the modern smartphone industry from scratch with the 2007 iPhone and has since become the most valuable company in history, reaching a $3 trillion market cap. Its design-centric approach sets the benchmark for consumer technology, outperforming #2 Microsoft in brand loyalty and ecosystem integration. In 2023, Apple shipped over 200 million iPhones globally, commanding a 52% share of smartphone industry profits despite only 20% of unit sales.