Thinking, Fast and Slow

Daniel Kahneman distilled decades of Nobel Prize-winning research into cognitive biases and decision-making into this 2011 bestseller, which sold over 10 million copies worldwide and fundamentally changed how educated non-specialists think about their own thinking. Its central framework — System 1 (fast, intuitive, emotional) versus System 2 (slow, deliberate, logical) — entered business strategy, policy design, and popular psychology so thoroughly that it is now referenced daily by people who have never read the book. It is the rare popular science work that both practitioners and academics regard as authoritative.