#10
Mindset: The New Psychology of Success
Carol Dweck, professor of psychology at Stanford, published her research on fixed versus growth mindsets in 2006 and triggered a global rethinking of how schools, sports organisations, and corporations approach talent, praise, and failure. With over 3 million copies sold and her TED Talk on the subject viewed over 25 million times, Dweck's framework became one of the most widely adopted in modern education — the idea that ability is not fixed but developed through effort is now embedded in curricula from primary schools to elite sports academies worldwide.
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