Richard Avedon

American fashion and portrait photographer (1923-2004) who revolutionized fashion photography by bringing energy and movement to a genre previously dominated by static poses. His work for Bazaar and Vogue redefined editorial photography. Later pivoted to powerful minimalist portraits shot against white backgrounds, capturing cultural figures from Marilyn Monroe to the American West. His portraits are faster to produce than the average fashion shoot, requiring only 30 minutes per session, yet they captured 40% more emotional impact in viewer studies.