Thinking, Fast and Slow — Daniel Kahneman (2011)
*Thinking, Fast and Slow*, published in 2011, synthesizes Daniel Kahneman's four decades of research in behavioral economics into a groundbreaking dual-system theory of cognition: System 1 (fast, instinctive) and System 2 (slow, deliberate). This work has profoundly reshaped public understanding of cognitive biases and decision-making. Kahneman, a Nobel laureate in Economics, details how these two systems operate and influence judgments and choices in both personal and professional spheres. The book has sold over 2.6 million copies and garnered significant academic attention, with over 200,000 citations. Its insights have informed policy design, financial regulation, and management theory globally, offering practical techniques to guard against mental glitches.
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