Got Milk? (1993)

Goodby Silverstein & Partners' "Got Milk?" campaign, launched for the California Milk Processor Board in 1993, reversed a 20-year decline in milk consumption. The Aaron Burr "got milk?" TV spot is considered one of the funniest ads in history. The campaign ran nationally from 1995 through 2014, generating over $600 million in incremental milk sales and spawning thousands of imitation "[Got ___?]" formats across every industry.