Mario (Nintendo)

Shigeru Miyamoto's 1981 debut in Donkey Kong launched a franchise that has sold over 800 million unit sales worldwide, a figure that eclipses the total sales of all other characters on this list combined. His 93% brand awareness — matching Mickey Mouse — is unmatched in gaming culture. The 2023 Super Mario Bros. Movie grossed $1.36 billion, cementing his cross-media dominance. From pixelated plumber to 3D icon, Mario remains the benchmark for longevity, having appeared in more than 200 games, a record no other video game character approaches.