Launched in 1969 as a low-cut basketball shoe with its signature rubber shell toe, the Superstar became the foundation of b-boy culture when Run-DMC rapped "My Adidas" in 1986 and performed at Madison Square Garden to 30,000 fans β all holding their shell-toe pairs aloft. The moment birthed the modern sneaker endorsement industry and made Adidas the defining brand of hip-hop.
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