Beyoncé's black-and-white dance film, directed by Jake Nava, remains the most imitated music video of the 21st century, with its J-Setting-inspired routine sparking over 4 million user-generated parodies on YouTube. The synchronized choreography, performed with backup dancers Ebony Williams and Ashley Everett, earned the 2009 Video of the Year Grammy and became a cultural touchstone during Barack Obama's presidency. Outperforming #4's "Thriller" in viral dance challenges, "Single Ladies" generated a 620% spike in search interest for 'J-Setting' within a month of release.
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