Gianni Versace founded his eponymous label in Milan in 1978 and created the Versace print and Medusa logo that became the most recognizable fashion branding of the 1980s and 1990s, dressing Princess Diana, Elton John, and Madonna. Elizabeth Hurley's 1994 appearance in a Versace black dress held together by safety pins generated more media coverage than any fashion garment since the little black dress.
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