Born in Florence in 1919 when Count Camillo Negroni asked his bartender to strengthen an Americano by swapping soda for gin, the Negroni is a perfectly balanced trinity of equal parts gin, Campari, and sweet vermouth. Its bold bitterness, ruby-red hue, and aromatic orange garnish have made it a beloved aperitivo across Italy and beyond. It outperforms #2 the Manhattan as a pre-dinner classic, with its recipe dating back over a century, and remains 15% more popular in global cocktail searches than the average bitter cocktail.

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