Mexican birria — a slow-braised goat or beef stew served in consommé-dipped, cheese-crusted tortillas — conquered TikTok and Google in 2024-2025. The dish, originating from Jalisco, generated over 5 billion TikTok views. Restaurants worldwide added birria to their menus, and the consommé dipping technique became one of the most replicated cooking techniques online.

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