Kylie Jenner (@kyliejenner)

Kylie Jenner commands over 400 million Instagram followers, making her the most-followed member of the Kardashian-Jenner family and a defining force in beauty and lifestyle marketing, with a lead of nearly 40 million followers over #2 Dwayne Johnson. Her posts promoting Kylie Cosmetics and Kylie Skin generate up to $1.2 million per sponsored story, according to Hopper HQ's influencer index.