Instagram (@instagram)

The official Instagram account is the most followed on the platform with over 670 million followers as of 2025, used to showcase product updates, creator spotlights, and cultural moments. It consistently publishes high-production reels and Stories that set visual benchmarks for content creators globally. Compared to Lionel Messi (@leomessi), Instagram's follower count is 34% higher, and its engagement rate averages 2.5% per post, outperforming the typical brand account by 1.8 percentage points.