Cristiano Ronaldo (@cristiano)

Portuguese football superstar Cristiano Ronaldo holds the record as the most-followed individual human on Instagram with over 640 million followers, far surpassing every other celebrity. His posts regularly attract 10-20 million likes and his account generates an estimated $3.2 million per sponsored post. This earnings figure is 60% higher than the runner-up among athletes, and his engagement rate of 3.1% is nearly double the average for top-tier influencers.