Ariana Grande's Instagram following of over 380 million was supercharged by the global release of Wicked (2024) and her ongoing music career, surpassing Kim Kardashian by more than 20 million followers. Her signature aesthetic — high ponytail, pastel tones, and minimalist captions — has made her account one of the most visually consistent celebrity presences on the platform, with posts averaging 3.5 million likes, outpacing the average for top-tier accounts by 40%.

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