Pets.com — Online Pet Supplies in 1999 — #2 in Top 10 Most Failed Startup Ideas | Top10Grid
#2
Pets.com — Online Pet Supplies in 1999
Spent $147 million in venture capital and blew $1.2 million on a Super Bowl ad selling heavy, low-margin pet food online before anyone had broadband, lasting only 268 days after IPO.
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