Homejoy — On-Demand House Cleaning

Homejoy raised $40 million to become the Uber of house cleaning, but its $19 introductory cleanings cost $50 to fulfill, bleeding $31 per job. Customer retention was minimal once promotions ended, and worker misclassification lawsuits piled up, ultimately forcing the company to shutter. The data point is stark: a 62% loss on each cleaner visit made the model unsustainable.