Zurich

Switzerland's position as the watchmaking capital of the world makes Zurich's Bahnhofstrasse the world's finest address for timepieces. The 1.4km street is Europe's most valuable retail real estate after Bond Street, home to Rolex, Patek Philippe, Audemars Piguet, IWC, and every major luxury brand. Swiss VAT refunds (7.7% for non-residents) offset its already premium price tags, making luxury watches 12% cheaper than the average in London.