Paris invented luxury retail: the concept of the grand magasin (department store), the haute couture house, the concept store — all French inventions. Avenue Montaigne is the most exclusive fashion address in the world, home to Dior, Chanel, Valentino, and Louis Vuitton flagships, and it attracts 40% more high-net-worth shoppers per year than Dubai's comparable streets. The Marais district offers the deepest edit of contemporary and emerging luxury brands outside Milan, featuring over 200 independent boutiques.

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