Free Fire

Free Fire demonstrated significant player retention in 2025, reaching 100 million peak daily active users, predominantly across Latin America and Southeast Asia. This was achieved despite an existing ban in India since 2022. The game's design prioritizes accessibility, with low device requirements that allow it to run on smartphones with as little as 1GB RAM. This broad compatibility has made it a preferred choice for a large segment of budget Android users, contributing to its wide and engaged user base. Its focus on accessibility supports a wide and engaged user base.