Clash of Clans

Clash of Clans continues to generate over $500 million annually in 2025, a 13-year streak unmatched by any other strategy game. The Town Hall 16 update and Builder Base overhaul boosted daily active users by 18%, while Clan Capital multiplayer mode added a new strategic layer. Its 13-year retention rate is studied as the gold standard, with 35% of players from 2012 still active—outperforming FarmVille and Hay Day by a factor of 2. It remains 40% more profitable than the average live-service title.