Candy Crush Saga

Candy Crush Saga defied expectations by remaining in the global top-5 grossing charts in 2025, generating over $1 billion annually for Microsoft/Activision Blizzard—13 years after launch, it still earns 25% more per year than #4 Free Fire. Its match-3 gameplay and social mechanics (level gifting, life requests) drive 10 million daily active users aged 35-54, proving enduring appeal across demographics. This longevity makes it 40% older than the average top-10 title while maintaining higher revenue per download.