No Man's Sky False Advertising Allegations

No Man's Sky's false advertising allegations set a new low for developer transparency in 2016. The ASA investigation followed systematic lies in pre-release interviews, where Hello Games exaggerated features like multiplayer and planetary variety—leading to a 80% player exodus at launch. Unlike the #5 Activision Blizzard lawsuit, which involved legal coercion, this was a crushing failure of trust that required years of free updates to rebuild credibility.