90 players to 2 million in 2 months. One word per day. Pure restraint.
Josh Wardle built Wordle for his partner as a pandemic gift. Six guesses to find a five-letter word, once per day, shared via spoiler-free emoji grids. It went from 90 players in November 2021 to 2 million by January 2022. The New York Times bought it for seven figures. Wordle's genius is restraint β one puzzle a day means everyone plays the same word, creating a shared daily ritual that no other game has replicated.

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