The Exchange TRX, Kuala Lumpur

The Exchange TRX is Malaysia's most ambitious retail launch in a decade, introducing 40 international brands new to the country. Its centrepiece is a 10-acre rooftop park—the largest urban park in KL—paired with a curated retail mix that is 50% larger than the typical new mall opening, attracting a 25% higher visitor retention rate. This makes it more exciting than Sunway Velocity as a leisure destination, while offering 20% more premium brand stores than Sunway Velocity.